DEALERS COMPETE TO BUILD COOLEST MONSTER 1100 S

DUCATI DEALERS COMPETE TO BUILD COOLEST MONSTER 1100 S

As the national premiere approaches, Ducati dealers get to work customizing.

Cupertino, CA (10 December 2008) – Ducati North America is pleased to announce a customization contest as part of the forthcoming Ducati Monster 1100 S showroom premiere.

In order to launch the Monster 1100 S to the public in real monster style, Ducati has launched a dealer contest to see who can build the best custom Monster. As the original custom-ready naked bike, the new Monster 1100 S is ready for modifications, and the gloves are coming off in a contest to build the best.

Fifty-eight dealers in the US and Canada have taken delivery of a body panel set in order to begin paintwork on the dealership’s dream Monster; and all have accessories in house waiting to be fitted on the dealership’s first bike. The results promise to be nothing less than spectacular and will launch the Monster with a bang.

The Ducati dealers will have two weeks over the holidays to build their custom; and their bikes will be unveiled to customers over the National Premiere weekend, January 9-10th. The weekend will celebrate the individuality and personal expression inspired by Ducati's original naked bike and highlight the vast potential of the Monster 1100 S.

For a list of participating dealers, and to vote for the coolest custom Monster, please visit www.ducatiusa.com; where the contest will run January 1st through January 13th.